As with so many things in life, when it comes to optimising your images for the web, it all comes down to striking the right balance. The images on your website will play an extremely important role in visitor retention. And in fact they will do this in two ways – one aesthetic, and one technical. Firstly, the images you choose for your website of course need to be of professional standard and quality. They also need to be germane to your brand and your online message to the world. They need to be original, too, as well as eye-catching, beautiful and thoughtful. If your images lack any o...