With all the viral delights of today’s digital world, it can be very easy – and erroneous – to forget the power of good old-fashioned brochure advertising, for which there is still a much honoured place in the marketer’s arsenal. Easy to read, and, if designed to a good standard, the printed brochure can in fact be a true catalyst for brand awareness. The real world has yet to be completely usurped by the ever-encroaching techy tendrils of the digital, and in truth it never will. There will always be a need for printed, physical media, no matter how overbearing the digital counter...