Why You Don’t Need To Be Good At Art To Master Adobe Illustrator

Posted on June 28, 2016June 29, 2016 by mark williams

Adobe Illustrator was first introduced to big, bulky screens back in 1986 as graphic design software. It can now be found on thousands of computers around the world, for beginners learning the ropes or for big businesses and corporations. Adobe Illustrator can be used for various projects. Whether it’s building a web page or creating a logo, Illustrator’s many features make it accessible to people of all experience with Adobe – so whether you’re an experienced Photoshopper, or have never used Adobe before in your life, this program does not discriminate. So, why sho...

5 Tips On Writing A Whitepaper

Posted on June 21, 2016October 17, 2019 by mark williams

Whitepapers have evolved past their original function as government issue documents and have proliferated in the world of business as a way of presenting marketing information. Similar in nature to an academic essay, a whitepaper selects evidence and constructs a logical argument in favour of the company or viewpoint they are promoting. So, why write a whitepaper? Due in no small part to its connotations with academic writing and government documents, a whitepaper can generate more credibility and trust than a regular piece of advertising. By avoiding the usual methods of soundbites, inf...

5 Quick Tips To Get You Started With Photoshop

Posted on June 18, 2016June 22, 2016 by mark williams

Adobe Photoshop is one of those programs that will take even the most dedicated photographic digital artist a whole lifetime to master. It’s a massive piece of software – so big, in fact, that I’m sure even the developers don’t know the whole way around. I’ve been using Adobe products for the best part of 8 years, and I’m still learning new things each time I fire one up. And for me, that’s the beauty and excitement of learning something like Photoshop – you never stop learning. However, I’m very well aware that for the complete novice, the whole stress of just getting started with th...

Why Adobe Creative Cloud Is The Ultimate Tool For Business

Posted on June 10, 2016August 4, 2016 by mark williams

For years, Adobe have been the number one company for building creative design software. And for good reason – the design software suite from Adobe is simply the best. I don’t think I’ve ever come across a designer that would genuinely refute this assertion. Each of Adobe’s flagship programs – Photoshop, Illustrator and InDesign – are extremely powerful tools in their own respective rights. Photograph manipulation is practically infinite with Photoshop. Graphic designs are implausibly good with Illustrator. And what you can’t put together in an InDesign document simply can’t be put together a...