What does the colour red mean to you? For me, it’s most definitely a colour that resembles power and desire. Though for others, this same colour signifies danger. Still more would say that red is the colour of love. And even more still would say it connotes blood, death and/or romanticism. In truth, red signifies all of these things – though of course they are determined by subconscious cultural forces over which we have little or no control. Indeed, the colour red has strong associations with communism in Russia and other parts of the world – though perhaps less so in the UK. And so,...