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Adobe has created a suite of tools that help make digital marketing easier and more efficient. These tools come in many flavors and have applications for a wide variety of digital marketing tasks. Here are some of the tools you can use from Creative Cloud to spice up your marketing and improve your bottom line.
Create Ebooks and Digital Content
One of the most important things in digital marketing is creating content. Your content can be the difference between a wide audience and being a failure in your market. Creating things like e-books and newsletters can create a hungry audience that reads everything you write all the time. However, there aren’t many tools you can use to create those newsletters and e-books. This is where the Creative Cloud comes in. Adobe provides a professional application called InDesign. This program allows you to create e-books and publish them to other platforms like Kindle. It also allows you to create digital newsletters with all the graphics you want. It makes publishing to mobile platforms easy as well, and it is one of the most vital tools in the digital marketing process for content creators.
Photoshop and Illustrator
Graphics is at the heart of the majority of digital marketing. Almost everything you do depends on having slick graphics that can wow the viewer. For example, your website won’t do well if it looks like something from 1999. It requires lots of crisp graphics that people will amaze people. Adobe provides applications like Photoshop and Illustrator to create bitmap and vector graphics. These tools offer tremendous features for creating and editing graphics. They are also the most commonly used tools in the industry for this task. It makes doing the job a lot easier, and creative professionals can lean on these tools to make their lives easier.
Make Animations for Marketing Pieces
Adding animations to your digital marketing efforts can lead to people staying on your website a lot longer. Adobe Creative Cloud provides you just such a tool in Adobe After Effects. The best thing about these tools is that they are easy to use, and you only need a small amount of artistic talent to make them work.
Create Digital Courses
Creating digital courses is a major source of revenue for Digital Marketers. Adobe Creative Cloud has a single tool you can use to build these courses. This tool makes it easy to create a wide variety of online courses, and it can be deployed to multiple platforms. Digital marketing is a lot easier when you have a tool for almost every job. The Creative Cloud provides just such a thing, and you can rely on Adobe to update them often. The best part about these tools is that they are enterprise-ready, and Adobe updates them more than once a year. For creating digital courses, Adobe also provides excellent training that everyone can understand.
Video Marketing using Adobe Premiere
YouTube has become the center of the universe for video marketing. That is why you need a program like Adobe Premiere to create and edit videos for your channel. Video sales letters are also a useful way to convey your marketing materials. Adobe Premiere makes it easy for you to create and edit videos. This video editing tool is industry-standard, and you can do a lot of professional quality videos using it. These video marketing tools also have features built-in for directly uploading to YouTube and other video platforms. Ultimately, having an affordable video editing software that professionals use is exceptional for digital marketers.
Creating Audio with Audition
A huge part of digital marketing in recent times has been podcasting. Audio creation software from Adobe can be used to create those podcasts. You can also use this audio creation software for digital courses and other applications. This is a professional grade audio creation tool, and you can create anything from music to electronic sounds. For example, you could create audio for your upcoming video game using this tool. It has a very intuitive interface, and it also has more features compared to the open-source alternative. This audio tool competes with more expensive professional-grade tools on the market.
Social Media Marketing
As time goes on, social media marketing is becoming a bigger part of the digital landscape. Adobe Creative Cloud has multiple tools that can be used for your social marketing efforts. For example, you have tools that post your images directly to social media. Having such a tool is great for Instagram influencers and other people who work on social media platforms. When combined, all of these tools make digital marketing a fun and exciting job to have. They also ensure that you get better results than working without them.
Are you looking to learn about more about the Adobe Creative Cloud Applications?
At Creative studios in Derby we have a number of Adobe Training Courses for all levels of ability and need. We regularly run Adobe training courses in Adobe InDesign, Adobe Illustrator, Adobe Photoshop and Adobe After Effects to name a few.
If you are interested in getting up to speed with any of the Adobe Creative Cloud Applications check out our upcoming courses, or if you would like to have a quotation from us to come to you and train in your own offices just fill out the form below and we will get back to you with more information and a no obligation quotation.