With the rise of digitalization over the years, remote working has increasingly become popular. Technology has paved the way to make online work easier and accessible. Remote working has now become widespread, and a good number of businesses worldwide adapted to it.

Besides, there are plenty of benefits to working remotely or from home. Aside from environmental benefits, companies can save on operational costs, and employees experience that work-life balance.

Eventually, businesses also opted to create remote marketing teams for convenience. Studies have shown that almost 20% or 1 in 5 agencies have gone 100% virtual. 80% of these marketing agencies have agreed that working remotely improves employee productivity.

But starting a digital marketing team from scratch can be demanding. Here are a few effective tips you can use for starting a digital marketing business:

1. Hire the Right People

The good thing about getting the right people for your digital marketing business is that you can hire individuals from all over the world.  You are not limited to choosing only local applicants. The advantage is that you can have people with diverse skills and talents available to work in your business.

Additionally, interviews are also easy and fast. It can be done online, and applicants can have their interviews in the comfort of their homes.

You can also get a third-party agency to handle IT concerns and project management services. You could visit: https://accudatasystems.com/managed-it-services-dallas/ to learn more about advanced IT solutions for your remote business.  

2. Get the Right Tools

Pick the right communication tools for your employees to use. Since your team is working remotely, tools must be user-friendly and easy to access.

An effective communication tool can also aid your team in becoming more productive. Here are the types of remote communications tools to use:

• Online Office Suites: Allows easy access, sharing, and editing of files.
• Cloud Storage: Enable users to save files from an off-site location.
• Video Conferencing Apps: Allows for real-time meetings and screen sharing.
• Team Chat Apps: Enables seamless communication between co-workers.
• Remote Desktop Software: Securely connects you to a computer in a different location.
• Screen Recording Tools: A swift method that records or screenshots your screen.
• Note-taking Apps: Apps with web-clipping options that save and organize files.
• Project Management Software: Monitors and manages procedures, tasks, schedules, and projects.

3. Get Secured

Remote working can pose a lot of risks since the majority of information is shared online. One way of securing information shared is by using a remote-access VPN (Virtual Private Network).

Your team can also opt to use two-factor authentication for different log-ins to protect your data. Additionally, changing passwords from time to time can be a great help in securing all your data.

You can also install an antivirus and keep it updated to help ensure your data is safe and protected.

4. Provide Proper Documentation

When doing remote work, it is crucial to make sure that all information shared among you and your team is documented properly. This information includes company policies and processes. You can go for specific documentation tools, or you can simply have your meetings recorded. Such documentation would consist of recording videos during meetings or workshops, creating minutes of the meeting, and providing copies to your team.  

Lastly, create a proper file for all important documents easily accessible to everyone in your team.

5. Talk to Your Team

Working remotely may have perks, but it can cause a lot of stress.  Don’t be a stranger; talk to your team members.  Get to know who is on your team – what are their hobbies and interests; you can also talk about things outside of work.

You may provide fun activities such as online training courses to help improve the skills of your team. Create activities based on the hobbies or interests of your team members such as online yoga, pet lovers’ online event, virtual ‘siestas,’ and even encourage after-work virtual meet-ups.

Your team may need a boost of motivation from time to time, so it would be helpful that you also get acquainted with them individually. Find out how your team is doing with their work or if there are concerns they’d like to air out. This will help build trust between you and your team.

Conclusion

Creating a digital marketing startup need not be a hassle on your part. Keep in mind to always be open to suggestions from experienced individuals and do not shy away from asking for help when needed. With the right team, tools, and attitude, your startup business will surely be a success.