Why Adobe InDesign is becoming an essential skill for all Marketeers

Adobe InDesign for marketing

In 2002 Adobe launched its Desktop Publishing software (DTP) Adobe InDesign, at the time the main DTP software was QuarkXpress. Adobe quickly took over the market with its far superior offering that worked seamlessly with Adobe Photoshop – their already very well established and industry standard image editing software.

Adobe Software has always been associated with the design industry, being used only by the professionals due to its perceived complexity and intimidating work spaces.

This is true to an extent as all Adobe Software can be used at a very advanced level, you can create  some very complex design work and the scope is vast.

However for the everyday Marketeer Adobe InDesign can be used at a very useful level where posters, leaflets and brochures can be created very quickly and easily. Especially if you are in a position where your company logo has already been created and you have branding elements to use.

With your Logo and images to hand you can quickly and easily create marketing material to fit in with your already established brand. Once you grasp the basics of Adobe InDesign you will soon see the advantages over using Microsoft Powerpoint or Word to create your layouts.

Adobe InDesign Layouts

Adobe InDesign is also a master at creating PDFs for many different outcomes. You can generate high quality print ready PDF artwork that can be sent to a commercial printer to print your work in volume. You can also generate a low resolution PDFs to distribute digitally.

Ive been using Adobe InDesign since its inception in 2002 and training people in it for over 12 years and in the last few years I have seen what I believe to be the two big changes that Adobe have made that have seen its popularity soar within the marketing world on top of its already huge Graphic Design customer base.

1. Adobe InDesign Changing to a subscription model

It used to be that Adobe InDesign was purchased off the shelf with a single licence, it would typically cost you around £800-£900 and you would own the software forever. Every few years there would be a significant update so you would pay Adobe £200-£300 to upgrade your software to the latest version.

Adobe Indesign Training

This high cost would certainly put off the casual user or anybody who’s main job role did not include the use of Adobe InDesign on a daily basis.

Now however Adobe InDesign is purchased on a subscription model which means you pay monthly for the use. At the time of writing Adobe InDesign was £19.97 per month, no upfront cost just download the software (7 days free trial)  then start your subscription. It will also automatically update when new features and improvements are made.

Adobe Single App prices

Im sure you can see how this monthly cost can be easily absorbed if you are paying design agencies £50 per hour to do tasks that are not particularly complex, resizing adverts, creating posters amending stationary etc…

2. Interactive PDFs increasing in popularity

It wasn’t too long ago that all our main marketing material was printed to hard copies and distributed, there still is a big need for the printed material but I’m sure we have all noticed the huge turn towards everything being distributed digitally via PDF.

The development team at Adobe InDesign have been very quick to react to this and have been consistently updating and improving the way we can present our digitally distributed material from Adobe InDesign.

Once you can use the basics of Adobe InDesign it isnt a big leap to then start adding some really cool interactive features that will make your PDFs much more presentable on anybody’s screen. You can add image galleries, buttons, hyperlinks and submittable forms. 

Adobe InDesign Interactive PDF

Overall Adobe InDesign can be very daunting when you open up the programme, its not very intuitive, it doesnt help you along with templates etc like Microsoft Powerpoint and Word do but with a bit of instruction and guidance you can very quickly get up to speed with the industry standard  DTP software.

By learning Adobe InDesign you could save you and your company thousands in art-working costs by bringing a proportion of your design and marketing material production inhouse.

We have two main Adobe InDesign courses here at Creative Studios and they are increasingly becoming filled with Marketing professionals looking to give themselves the edge in an increasingly popular and competitive industry.

Our first course is a one day Adobe InDesign bootcamp, this will cover all the layout aspects of Adobe InDesign, starting frm the very beginning we will get you up to speed quickly and give you confidence that when you leave you can create your own marketing material in Adobe InDesign.

The second course is a two day Adobe InDesign course that covers all that is covered in the one day course but on the second day we look at all the exciting interactive features that we can add to our PDFs through Adobe InDesign.

We also have an online InDesign course that you can follow along at your own pace in your own time. Everyone that attends the classroom based Adobe InDesign courses will receive 3 months access to the online course and 6 months support from the tutor for any problems they come up against after the course.

If you are interested in getting up to speed with any of the Adobe Creative Cloud Applications check out our upcoming courses, or if you would like to have a quotation from us to come to you and train in your own offices just fill out the form below and we will get back to you with more information and a no obligation quotation. 



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