A Marketer’s DIY Approach to Content Creation

People become more and more demanding every day to what they see and read on the Internet. It’s not even connected with the fact that users are becoming smarter. The amount of information is growing and its quality frequently leaves something to be desired.

Therefore, if you want to stand out among your competitors, promote your website or social media, you must create high-quality content. In big corporations like EssayShark, devoted experts or even teams work on the creation of visual and textual content, and the marketer only has to analyze, compile plans and strategies, set tasks to these experts and enjoy the results. Often, marketers in small companies and agencies combine several positions: a marketer, copywriter, graphic designer, and content manager. Usually, you don’t have enough budget to outsource or hire a freelance designer while users’ requirements for visual content are getting higher.

Marketing managers have nothing left but to create all the content they need themselves. Fortunately, there is a wide range of services and tools nowadays which allow even an amateur to create unique, catchy and branded illustrations. So, today, we are going to explore the applications that can become real life-savers for marketers in despair.

How to Choose the Right Tool for Content Creation?

There’s hardly a person who can imagine social networks without images, ads, and posts. If you want to save time on the creation of visual content and devote more time to analyzing marketing campaigns and building your social media strategy, use various applications and online services for your needs. It’s an excellent solution if you don’t have a designer or prefer the DIY approach to content creation.



Canva is a popular service that includes a diversity of templates for various types of designs. Its functionality allows users to create presentations, infographics, logos, social media posts, etc. There are paid and free versions. The first one costs $13 per month and there is a 30-day trial period. However, Canva also has some in-app purchases which do not depend on your subscription plan. If you decide to use it, you will have 95 types of free templates for different kinds of purposes. You can also upload your fronts, figures, icons, simple diagrams, and pictures. Another advantage is an opportunity to invite other members of your team to work on the design together. As a result, you can either upload your creations directly to social networks or save them in PNG, PDF, or JPG.



Crello is an alternative version of Canva. It also offers both free and paid versions at $19.99 per month. However, there’s no free trial period in this app. Crello has 45 templates (including the animated ones) for creating marketing materials, ads, posts, and blog illustrations. Besides, the app has a wonderful inspirational section where you can find fascinating visuals. Basically, they have lots of features in common.



Stories on Instagram are more popular than they have ever been. Many brands use Instagram’s features to communicate with their audiences. Hype-Type is a free iOS application that can stop your subscribers from the endless scrolling of the feed and stick to examining your story for a while. This app helps you to add an animated text, add music and regulate the speed of the animation.



No one likes boring diagrams and infographics. With this app, you can finally create catchy and informative graphs. Infogram has a free version with limited features and a paid version starting at $25 per month. You can upload diagrams and graphs from Google Sheets, Dropbox, and Excel. Mind, that you need a corporate email to sing up for this service.

Are you looking to learn about more about the Adobe Creative Cloud Applications?

At Creative studios in Derby we have a number of Adobe Training Courses for all levels of ability and need. We regularly run Adobe training courses in Adobe InDesign, Adobe Illustrator, Adobe Photoshop and Adobe After Effects to name a few.

If you are interested in getting up to speed with any of the Adobe Creative Cloud Applications check out our upcoming courses, or if you would like to have a quotation from us to come to you and train in your own offices just fill out the form below and we will get back to you with more information and a no obligation quotation.