Adobe InDesign is a desktop publishing application produced by Adobe Systems as part of their Creative Suite. It can be used to create posters, flyers, brochures, magazines, newspapers and books.

Graphic designers are the main users, creating and laying out brochures, posters, and print media. But as the basics of the InDesign program are easy to master and the new monthly subscription purchasing plan (Adobe Creative Cloud) is making the software much more affordable – many other industries are starting to use InDesign to create a variety of material.

Marketing professionals can cut their spend on external agencies…

Many staff in marketing departments are learning how to use InDesign to edit their marketing material that has been created by Design agencies, this has a huge cost saving as they are not paying the Design agencies hourly rate to make simple changes to their InDesign layouts, they can easily resize adverts and generate new PDFs to distribute to new publications.

New businesses can take control of their marketing…

New businesses are also reaping the benefits of InDesign by subscribing to the Creative Cloud they have a variety of creative software at their finger tips, being able to create striking posters and images for use in social media campaigns and email marketing alongside any print based material, brochures and stationery they may need to produce.

Getting to grips with Adobe InDesign can very quickly open you up to a whole new audience that you can engage with very quickly and easily. Ideas that you would previously use external agencies to produce visuals for can now be easily converted by yourself in to professional looking design work that can be instantly used and distributed through all your social media outlets.

InDesign is cheaper and more affordable than ever…

With a days InDesign training and a cheap subscription to purchase the InDesign software any computer literate individual can be up and running creating slick and professional looking documents in no time.

InDesign interactive PDFs make us all look good!

Once a user has grasped the basics of Adobe InDesign you can easily expand your knowledge to add some interactive features to your PDF documents, there are simple tools in InDesign which help you create web links, email links, embed video and include user submit-able forms.

More recently InDesign has been developed to include some great features enabling it to publish content suitable for tablet devices so you can create alternative layouts for iPads and create long flowing book documents that can be exported for Kindle use.

So in answer to your question What is InDesign used for? Very much anything and everything that you could think of when it comes to producing marketing material!

Mark Williams is the Director of Creative Studios Derby LTD, the East Midlands largest and most experienced Adobe training centre. If you need help learning any software from the Adobe Creative Suite, then CONTACT US.

We regularly run ADOBE INDESIGN TRAINING COURSES from our state of the art studio in Derby.